The American Motorcyclist Association
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Reports: Bruce Rossmeyer killed in motorcycle accident

Posted July 30, 2009    Email this articleEmail   Print this articlePrint

Bruce Rossmeyer, founder of Destination Daytona -- the massive multi-line dealership complex that draws tens of thousands of motorcyclists during Daytona Beach Bike Week every year -- is dead. He died from injuries sustained in a motorcycling accident that occurred earlier today.

According to News Journal Online, the 66-year-old Rossmeyer was riding with a group of five other motorcyclists in the western part of Wyoming on Highway 28. At about 11 a.m., the group attempted to pass a pickup truck pulling a camping trailer.

The News Journal Online quoted Lt. Shawn Dickerson of the Wyoming Highway Patrol saying: "The pickup slowed and activated his left signal. Four of the motorcycles passed to the left... When Mr. Rossmeyer attempted to pass, the truck made its left turn and he hit the driver's side door. The sixth motorcycle swerved to the right and avoided collision."

Rossmeyer was best known as the owner of Daytona Beach Harley-Davidson. He also owned additional Harley-Davidson dealerships around the country. He was in Colorado for Harley-Davidson's annual dealer meeting. He was riding to the Sturgis motorcycle rally in Sturgis, S.D., at the time of the accident.

Rossmeyer also was co-owner of two Daytona Beach area car dealerships.

He was a father of five, and the grandfather to seven children.

Rossmeyer was a longtime supporter of numerous charitable causes that benefited children. According to the News Journal Online, he helped found and served on the board for Camp Boggy Creek in Cassia, a division of The Hole in the Wall camps; sponsored “Ride for Children,” the camp’s annual charity motorcycle ride; served on the executive committee of Boys & Girls Clubs of Volusia/Flagler Counties.